Research shows that over 63% of small-medium businesses operate online. Around 80% of people search the internet to find a business or company before buying products or services. About 94% of companies focus on creating responsive web design because over 5 billion people search online via mobile devices.
There are various benefits of starting an online business. It offers excellent scalability, provides limitless freedom, world market accessibility, and high margins with low overhead. The question is: how can you start an online business? In this post, we will give you some useful tips to create and maintain a profitable online business. Read on!
Find a Suitable Niche
Finding the right niche is the core aspect of establishing a successful online business. Perform thorough research, analyze the online market, and compare different niches. Some niches or business areas have intense competition, making it challenging for beginners to thrive in the online market.
You sell physical products, such as clothes, cosmetics, electronic gadgets, or reach an audience interested in digital products. Make sure you choose a niche that offers substantial opportunities for productivity, scalability, and profitability.
Experts recommend looking for a popular niche with the potential of plenty of online customers. Perform an online search to find keywords related to your business idea. Look for websites dedicated to the niche, articles written about it, products, blogs, and other online companies in that niche.
There are hundreds of thousands of niches and business ideas. However, you have to find one specific niche market that you can serve repeatedly. Narrow down your niche to find your target audience and engage your potential customers with your products. Some popular niches you can consider are:
- Solo travel
- Family travel
- Budget travel
- Business Travel
- Vacation Planning
- Personal finance
- Home Décor
- Home renovation
- Budget décor
- Weight loss
- Personal training
- Home fitness
- Yoga & Meditation
- Exercise equipment
Create a Business Website
Once you have chosen a niche for your online business, it is time to create a functional website. Having a website is an essential requirement for starting and maintaining a successful online business. The purpose is to build credibility and authority of your products and services.
We recommend hiring a professional web designer and developer who will take care of your business needs, such as branding, responsive design, fast-speed website, and search engine optimization. That way, you can propel your online business. Here are the steps to create a functional business website:
- Decide your domain name
- Choose a Webhosting service
- Build your pages
- Home Page with a clear call-to-action (CTA)
- Products Page
- Contact us Page
- About us Page
- Set up your payment system
- eCommerce Software
- Third-party payment integrations (PayPal, Payoneer, etc.)
- Test and publish your business website
- Market your website
- Focus on SEO
- Maintain your website
Set Your Search Engine Optimization (SEO) Strategy
SEO is essential if you want to rank higher on Google SERPs. The more organic traffic visitors you have, the higher is the likelihood of sales. Choose the right keywords with relevance to your business. Some useful keyword research tools to use are:
Besides, add a blog section to your website and publish fresh content to engage your potential customers. Make sure the content you write has appropriate keywords. Keep the keywords density no more than 2%. Otherwise, Google will consider it as keyword stuffing and may penalize your website.
Moreover, place external and internal links in your content. Make sure you link to high-authority websites and place links throughout your pages strategically. Don’t forget to optimize your images to maintain your website’s speed. Add alt-tags, images’ metadata, and captions to improve your ranking.
Social Media Marketing
Social media sites, such as Facebook, Instagram, and Pinterest, are useful sources to promote your online business. Digital marketing is crucial for online business success, and social media sites allow for efficient and cost-effective marketing strategies.
You can take advantage of targeted advertisements. For instance, Facebook enables you to promote our products or services to your targeted audience and generate leads to your business website. That way, you can improve your overall sales and achieve a higher return on investments (ROIs).
Social media marketing increases brand awareness, connects with your audience, grows a larger audience, increases website traffic, generates leads, and makes more sales. Use SMART goals to create a successful social media marketing strategy. Your social media advertising goals must be specific, measurable, attainable, relevant, and timely.
Focus on Branding
Many online businesses do not pay attention to branding, leading to failure. Branding and logos are core elements of an online business. Create a distinctive logo that makes your online presence stand out.
When starting an online business, you must invest in hiring graphic design services to enhance your logo’s standard. Branding gives your business loyalty and creates a bond of trust with your customers.
Provide Customer Service
An online business can’t survive without reliable customer service. A sophisticated customer service strategy will maintain and increase your overall business sales. For instance, if you answer all your customers’ queries on time, engage them via emails, and solve their problems, they will remain loyal to your business.
Loyal customers do word-of-mouth marketing for your business, which brings more customers to your online business. Prompt customer service responses create trust among your customers and boost your overall online growth.
- Deliver real-time customer support
- Personalize with video chat
- Measure customer service metrics
- Analyze customer feedback
Customer service plays a crucial role in providing value to your customers. For instance, when you get feedback from your customers, you can analyze the data patterns and make necessary changes to achieve a better product-market fit.
Starting an online business is a huge undertaking. It requires careful planning, investment, and maintenance strategies. From choosing a niche, creating a website, investing in marketing strategies, there is a lot to consider. The tips given above will help you create and maintain a profitable online business.